Tag Archives: Wybe Magermans

Own Label 4.0 – a new way forward says Wybe Magermans

Posted on March 27, 2012 by wmhadmin

From the earliest generic own brand ranges, to German discount giants copying branded products shamelessly as price fighters and the radical launch of Tesco Finest, retailer own brands have run rings round traditional brands. Indeed, in the past decade supermarket … Continue reading →

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Greed is a force from the dark side, says Wybe Magermans.

Posted on February 6, 2012 by wmhadmin

Greed is evil. The intense and selfish desire for wealth or power is of course one of our seven deadly sins. Since the banking crisis, greed is seen as the main reason for the demise of the world’s wellbeing. From … Continue reading →

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Be personal, just don’t tell me you are, demands Wybe Magermans

Posted on September 22, 2011 by wmhadmin

Myspace Youtube Mymuesli YourM&S It’s been a marketing trend for some years. Brands have had an unstoppable urge to get personal or ensure they have a special place in our lives. Now Costcutter is launching another unimaginative version of this … Continue reading →

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Who is the ideal client? asks Wybe Magermans

Posted on August 5, 2011 by wmhadmin

A prospective client recently asked us to explain, “How you can work with a conservative organisation like us”. It was a clever and perceptive question. Finding new clients has always been difficult for a business that gets up everyday with … Continue reading →

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Design Week washes away, says Wybe Magermans

Posted on June 28, 2011 by Wybe Magermans

So another printed piece of paper bites the dust. Well two actually, as Centaur has announced that the last printed editions of Design Week and New Media Age will hit the shelves this week. Both publications will continue as online … Continue reading →

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When it comes to branding beer, there’s no place like home…says Wybe Magermans

Posted on March 3, 2011 by Wybe Magermans

In the seventies, an Englishman in England would drink an English beer. Likewise, in Germany, Brazil or the US it would’ve been hard to find a beer brewed anywhere but within their borders. Beer has always had a strong connection … Continue reading →

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Holland’s granny in hotpants? asks Wybe Magermans

Posted on February 4, 2011 by Wybe Magermans

Ever since 1870, De Bijenkorf has been the Netherland’s premium department store chain. It owns five big shops in the five major cities as well as a few smaller ‘fashion stores’. De Bijenkorf has always tried to bring a sense … Continue reading →

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What happens when a brand hates its customers? asks Wybe

Posted on December 14, 2010 by Wybe Magermans

Along with easyJet, Ryanair has democratised air travel. For me, no-frills airlines have bridged the distance between my family in the Netherlands and my London life. While easyJet has done this winning countless marketing awards, Ryanair’s strategy is the polar … Continue reading →

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