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Tag Archives: Sarah Benson
Impact finds its calling, says Sarah Benson
You know the ones: you start seeing them everywhere; on t-shirts, Tube posters and telly ads. Then, like last year’s X-factor winner, they fade into obscurity. I’m talking about typefaces, the dernier-cri fonts that gain a spike in popularity and … Continue reading
Posted in Opinions
Tagged brand, brand design, branding, Creating difference, Design, design agency, fonts, Geoffrey Lee, Impact, integrated design, packaging design, Sarah Benson, top design agency, typefaces, typography, WMH
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Convenience as currency, says Sarah Benson
There’s a certain contradiction between our hunger for the new and the next and the belt tightening that is facing most people. It’s a world where we’re reluctant to flash the cash yet still desperate to know what Apple might … Continue reading
