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Tag Archives: Sainsbury’s
The new cheap premium age – by Richard Williams
The health of the economy is always reflected in the products that we buy and how they’re packaged. Design is a great mirror on life itself. In these recessional times, extravagance and overt shows of wealth are ‘out’ and sackcloth … Continue reading
Own Label 4.0 – a new way forward says Wybe Magermans
From the earliest generic own brand ranges, to German discount giants copying branded products shamelessly as price fighters and the radical launch of Tesco Finest, retailer own brands have run rings round traditional brands. Indeed, in the past decade supermarket … Continue reading
‘Sustainable Potato Peel to Package Walker’s Potato Crisps’ defends Gary
In defence of my last blog post; Sainsbury’s wasteful packaging is my fault, and in defence of the packaging giants, I see that Pepsi Co is looking at environmentally sustainable packaging for crisp packets. Making 10milllion packets a day, Pepsico … Continue reading
Sainsbury’s wasteful packaging is my fault confesses Gary
I have a confession to make. As production director on Sainsbury’s So-Organics and Basics ranges here at WMH, I am to blame (partly) for the ‘wasteful’ packaging issues that have resulted with them in the dock as we speak. While … Continue reading