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Tag Archives: mobile marketing
‘The key ingredient to retail success is authenticity’, says Alan Giles in an interview with Karla
Alan Giles has many years experience in retail businesses. He is currently Chairman of Fat Face Limited, a non-executive director of Rentokil Initial plc and an Associate Fellow at Saïd Business School, Oxford. He was formerly Chief Executive Officer HMV … Continue reading →
Posted in Interviews, WMH news
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Tagged Alan Giles, Asda, B&Q, brand, Brand authenticity, Brand transparency, differentiation, ecommerce, Fat Face, George at Asda, HMV, Karla Morales, mobile marketing, Rentokil, Tesco barcode app, Waterstones, WH Smith, Williams Murray Hamm
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