Tag Archives: Brands

The bigger picture

We’ve worked with global agribusiness Syngenta for almost 8 years. Recently, they came to us with a new problem. How do you motivate hundreds of employees to continue their efforts in selling a fungicide product that has been on the … Continue reading

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We’re bursting…

We’ve always had a strong portfolio of ambitious small brands that can’t afford large ad budgets. They tend to see their packaging as media they own and come to us because we create campaignable ideas that they can make noise … Continue reading

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Enter Verismo from Starbucks, announces Guy Lambert

“I must create my own system or be enslaved by another man’s”. 200+ years after William Blake wrote those words they still remain one of the great maxims for life. They also (and Blake would hate this) are some of … Continue reading

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We’re pleased as punch!

At the Marketing Design Awards yesterday, we picked up the top award in the category of Home Shopping and Retail for our work on creating KNOWHOW™, the entirely new and since launching, phenomenally successful and game-changing service brand for Dixons … Continue reading

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A sense of space – our new Broadgate identity

We are very pleased to share images of the rebrand of Broadgate, the 32-acre landmark office estate in the City of London. Working with estate owners, British Land and Blackstone, and Broadgate Management, we transferred the visual identity through the … Continue reading

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The new cheap premium age – by Richard Williams

The health of the economy is always reflected in the products that we buy and how they’re packaged. Design is a great mirror on life itself. In these recessional times, extravagance and overt shows of wealth are ‘out’ and sackcloth … Continue reading

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Keep on cooking with Jamie Oliver

We continue our work with Jamie Oliver by designing the latest graphics and brand identity for the chef’s flagship retail store Recipease, due to open in London’s Notting Hill Gate mid-August. Set over two floors of prime retail space on … Continue reading

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Heatherwick makes things wearing green trousers, says Guy Lambert

I spent a muddy Jubilee Week at the Hay Festival. No, I don’t vote Liberal Democrat. Amongst a swathe of celebrity authors a big, unexpected highlight was Thomas Heatherwick talking about his career and new book, ‘Making’, with Mariella Frostrup. … Continue reading

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Own Label 4.0 – a new way forward says Wybe Magermans

From the earliest generic own brand ranges, to German discount giants copying branded products shamelessly as price fighters and the radical launch of Tesco Finest, retailer own brands have run rings round traditional brands. Indeed, in the past decade supermarket … Continue reading

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Greed is a force from the dark side, says Wybe Magermans.

Greed is evil. The intense and selfish desire for wealth or power is of course one of our seven deadly sins. Since the banking crisis, greed is seen as the main reason for the demise of the world’s wellbeing. From … Continue reading

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