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Category Archives: Rant
Enter Verismo from Starbucks, announces Guy Lambert
“I must create my own system or be enslaved by another man’s”. 200+ years after William Blake wrote those words they still remain one of the great maxims for life. They also (and Blake would hate this) are some of … Continue reading
Posted in Opinions, Rant
Tagged brand, brand design, brand identity, branding, Brands, coffee, Creating difference, Design, design agency, Guy Lambert, identity, integrated design, packaging design, retail, starbucks, third place, top design agency, value, values, verismo, Williams Murray Hamm, WMH
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Greed is a force from the dark side, says Wybe Magermans.
Greed is evil. The intense and selfish desire for wealth or power is of course one of our seven deadly sins. Since the banking crisis, greed is seen as the main reason for the demise of the world’s wellbeing. From … Continue reading
Posted in Opinions, Rant, Uncategorized
Tagged brand, brand design, branding, Brands, Creating difference, Curry's, design agency, George Lucas, integrated design, Jamie Oliver, Licensing, Lucasfilm, Purpose, Star Wars, top design agency, Truth, Vodafone, VW, Williams Murray Hamm, WMH, Wybe, Wybe Magermans
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What happens when a brand hates its customers? asks Wybe
Along with easyJet, Ryanair has democratised air travel. For me, no-frills airlines have bridged the distance between my family in the Netherlands and my London life. While easyJet has done this winning countless marketing awards, Ryanair’s strategy is the polar … Continue reading
Posted in Rant, Uncategorized
Tagged Easyjet, No frills airlines, ryanair, Williams Murray Hamm, Wybe Magermans
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Thirty years of pension corporate identities by Richard
Now I’m in my 60s, I thought it time to have a go at those various box files labeled ‘Pensions and Investments’. They tell the sad story of pensions companies merging or been bought and bought again – each time … Continue reading
Posted in Opinions, Rant
Tagged Aviva, Corporate identities, Investments, Logo, Pensions, Skandia
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