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Category Archives: Opinions
Enter Verismo from Starbucks, announces Guy Lambert
“I must create my own system or be enslaved by another man’s”. 200+ years after William Blake wrote those words they still remain one of the great maxims for life. They also (and Blake would hate this) are some of … Continue reading
Posted in Opinions, Rant
Tagged brand, brand design, brand identity, branding, Brands, coffee, Creating difference, Design, design agency, Guy Lambert, identity, integrated design, packaging design, retail, starbucks, third place, top design agency, value, values, verismo, Williams Murray Hamm, WMH
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The new cheap premium age – by Richard Williams
The health of the economy is always reflected in the products that we buy and how they’re packaged. Design is a great mirror on life itself. In these recessional times, extravagance and overt shows of wealth are ‘out’ and sackcloth … Continue reading
Impact finds its calling, says Sarah Benson
You know the ones: you start seeing them everywhere; on t-shirts, Tube posters and telly ads. Then, like last year’s X-factor winner, they fade into obscurity. I’m talking about typefaces, the dernier-cri fonts that gain a spike in popularity and … Continue reading
Posted in Opinions
Tagged brand, brand design, branding, Creating difference, Design, design agency, fonts, Geoffrey Lee, Impact, integrated design, packaging design, Sarah Benson, top design agency, typefaces, typography, WMH
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The not so humble placement, from Craig Kirk
It’s graduate time again! Here at Williams Murray Hamm we love graduates and not in the Mrs. Robinson way. We have placements all year round, usually for between 2 – 4 weeks each, and we pay them. For us it’s … Continue reading
Posted in Education, Ideas making a difference, Opinions, People creating difference
Tagged brand, brand design, branding, craig kirk, Creating difference, CV, D&AD, Design, design agency, education, graduates, integrated design, New Blood, packaging design, placements, students, tea, tea making, top design agency, Williams Murray Hamm, WMH
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Heatherwick makes things wearing green trousers, says Guy Lambert
I spent a muddy Jubilee Week at the Hay Festival. No, I don’t vote Liberal Democrat. Amongst a swathe of celebrity authors a big, unexpected highlight was Thomas Heatherwick talking about his career and new book, ‘Making’, with Mariella Frostrup. … Continue reading
Posted in Ideas making a difference, Opinions, People creating difference
Tagged B Of The Bang, brand, brand design, branding, Brands, Creating difference, Design, design agency, Guy Lambert, Hay Festival, Heatherwick Studio, Making, packaging design, Routemaster, Seed Cathedral, Thomas Heatherwick, top design agency, Williams Murray Hamm, WMH
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Own Label 4.0 – a new way forward says Wybe Magermans
From the earliest generic own brand ranges, to German discount giants copying branded products shamelessly as price fighters and the radical launch of Tesco Finest, retailer own brands have run rings round traditional brands. Indeed, in the past decade supermarket … Continue reading
Greed is a force from the dark side, says Wybe Magermans.
Greed is evil. The intense and selfish desire for wealth or power is of course one of our seven deadly sins. Since the banking crisis, greed is seen as the main reason for the demise of the world’s wellbeing. From … Continue reading
Posted in Opinions, Rant, Uncategorized
Tagged brand, brand design, branding, Brands, Creating difference, Curry's, design agency, George Lucas, integrated design, Jamie Oliver, Licensing, Lucasfilm, Purpose, Star Wars, top design agency, Truth, Vodafone, VW, Williams Murray Hamm, WMH, Wybe, Wybe Magermans
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Be personal, just don’t tell me you are, demands Wybe Magermans
Myspace Youtube Mymuesli YourM&S It’s been a marketing trend for some years. Brands have had an unstoppable urge to get personal or ensure they have a special place in our lives. Now Costcutter is launching another unimaginative version of this … Continue reading
Posted in Opinions
Tagged brand, brand design, branding, Brands, costcutter, Creating difference, Design, design agency, discounter, integrated design, Jamie Oliver, mycostmutter, recipease, retail, Williams Murray Hamm, WMH, Wybe Magermans, yourm&s
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Who is the ideal client? asks Wybe Magermans
A prospective client recently asked us to explain, “How you can work with a conservative organisation like us”. It was a clever and perceptive question. Finding new clients has always been difficult for a business that gets up everyday with … Continue reading
Zip away the zapping, by Craig Kirk
The time is 23.40 and you’ve got in late again. To make matters worse it’s a Thursday and you just missed Dimbleby & Co. putting to rights the essential political discourse of the week. A spam sandwich and bed is … Continue reading