Set over two floors of prime retail space on the corner of Pembridge Road and Notting Hill Gate, the 5000sq ft site is the 3rd Recipease store to open. The first one opened early 2009 in Clapham, followed by Brighton later that year. Its ambition is to become known as the ‘Apple Store of cooking’, according to Oliver. Formerly occupied by WH Smith, the West London flagship is currently wrapped in a giant hoarding we designed, telling the story of what’s soon to come.
We created the original identity and graphics for Recipease and conducted a review of the existing brand. It was felt that it needed to move on from its original framework and bring its more recognisable features to life, central to which is Kevin the chicken. We created the original airfix brand Recipease as a business has evolved and taken flight. We wanted to reflect this by setting the brand free from its previous kit form, loosen it up and inject a bit more light-hearted fun.
Recipease is retail brand that stands for ‘beautiful chaos’, it’s a warm inviting, inspiring place with a real sense of playfulness at its heart. It’s rewarding to have a good on-going relationship with such a great client, to help develop their brand and witness how much people love it.
For the Notting Hill store we worked closely with award winning restaurant designers Martin Brudnizki Design.