315 brand new lines will replace the Eat Smart range and offer new lines across chilled, frozen and ambient, promising great tasting products to help customers searching for healthier alternatives to their favourite meals and snacks. The full range will be in store by August.
Our innovative solution in designing the new brand, name and packaging for NuMe, matches the innovation that has been key to the development of the new range, with the Morrisons team of professional chefs and nutritionists concentrating on clear healthier benefits that don’t compromise on taste or, importantly, value, to make sure there is always a NuMe option that is affordable for everyone.
As well as the products themselves being revolutionised, we have developed a clear and simple brand new system of labelling that aims to demystify health cues and help shoppers navigate for healthier options more simply. A clear, simple iconography has been adapted to pack, that allows clear call out of everything from calorie control to five-a-day, explaining why each product is a healthier option.
WMH always strives for simplicity in packaging design, and this is reflected in the clear messaging, which is at once easy for customers to understand the benefits of the product.