According to the press this week, Peter Wright, Thornton’s marketing director is ‘set to leave the firm as part of the brand’s three-year marketing strategy which will aim to push the recent overhaul of its product range. Peter will not be replaced as his marketing and retail duties have been split within the company’.
Now, call me old fashioned, but not having a marketing director in a business that badly needs to transform itself isn’t much of a strategy is it?
