How design can stimulate economic renewal
“Design for Growth – 2011 Design Summit” is expected to bring together 150 senior representatives from industry, design and Government in an open forum, to debate how design can help stimulate sustained growth and recovery. The premise is that design and innovation lie at the heart of growing Britain’s manufacturing and exports, creating competitive businesses and helping public services deliver better, for less. The Summit will also be broadcast live.
The Design Council is a charitable organisation, which promotes design and architecture for the public good. The Summit is expected to become an annual event, each with a different theme.
We worked closely with David Kester and Eugenie Biddle from the Design Council to design the identity and the look and feel for the Summit. The logo is a circular symbol designed to evoke people coming together around the table, or a meeting place. The growth rings communicate progress and evolution in design across areas such as products, architecture and services – a pencil becomes a mouse, or a telephone becomes a smartphone.
With an impressive line up of speakers and attendees including Ian Callum, Design Director at Jaguar, Kevin McCloud and Minister of State David Willetts MP, “Design for Growth” looks set to be an engaging, thought provoking and stimulating debate about design’s role at the heart of Britain’s recovery.
To read more about the event and register for the live webcast, please see Design Council’s website here
