‘Sustainable Potato Peel to Package Walker’s Potato Crisps’ defends Gary

In defence of my last blog post; Sainsbury’s wasteful packaging is my fault, and in defence of the packaging giants, I see that Pepsi Co is looking at environmentally sustainable packaging for crisp packets. Making 10milllion packets a day, Pepsico have cleverly discovered that they can create the humble yet promiscuous crisp packet out of the starch from potato peelings. How ingenious!

As Richard Evans, President of Pepsico, says in an interview with BBC Radio 4 –
“Imagine making it (a crisp packet) out of potato peelings. In reality, if you think about starch – and you know how sticky starch is – if you could mass it together you could create a layer of starch and stabilise that. We could use the peelings we have, that today go to animal feed and other recycling uses, to be turned into a crisp packets.”

While Pepsico potato packaged potato crisps are due in the market within 18 months, Jamie Oliver is already one step ahead. We, at WMH, successfully implemented potato starch packaging for all the takeaway trays you buy from his in-shop cooking stores; Recipease.

I look forward to the day these kinds of materials will be regarded as standard.